But what I love about fashion and perfume advertisements, particularly the high fashion ones is that there is always a original, alluring and creative narrative that invites you in. It's weirdly spellbinding, you actually look forward to seeing them again. This may be because you weren't able to take the whole thing and pull it apart the first time you watched it as they can be pretty complex. But even with the complexity, at least the adverts are not cheap and shoddy like the others such as selling car insurance, food and of course never ending DFS sofa sales (one day I will live to see the DFS sofa sales END...mark my words!) I love how each one is carefully thought out. I love how each one is reminiscent of the designers brand and how they make me feel all warm and gooey inside. I don't even mind that they purposely advertise within me false and unrealistic images of beauty and delude me into thinking that I too could perhaps have legs like that inhumanly beautiful model. That's just life and I can deal with being an imperfect ragamuffin and a shrew. Also most of the adverts these days, particularly that of Chanel play on the concepts of having a movie within an advert which of course I think is an excellent advertising strategy...Well...it is better than using the facade of an annoying talking Meerkat who can't even say "Simple" properly to convince people to visit an already useless website.
BUT YES. This could just be the consumer driven luster within me for all things glamorous, shiny and overpriced, talking. Half of it probably is. But like I said, it is advertising. It is pervasive. Everybody is affected by advertising whether we like it or not. And if I'm going to be manipulated into a certain 'target audience' or 'age range' then the least the company could do is make a beautiful advert worth watching which provides some justification to be manipulated by. Yes, we all love a bit of subconscious manipulation every now and then, just ask Freud.
Here then are some of my favourites:
AND OF COURSE THE CHANEL ADVERTS. Because like a 40 year old divorced fat man, I stalk any woman who is associated with Chanel:
It's just not fair. Why aren't I running around in designer couture being all sexual and care free?! Woeisme.